Monday, 30 October 2017

Planning: Target Audience Classification



I recognise that these classifications relate to films, as opposed to music videos, although I can use these categories as a guide to classifying my video. The classifications for music videos aren't all that different to those of film, therefore these guidelines can be applied to some degree.

In terms of audience classification for my music video, the aged 15 rating would be most appropriate. This is partly due to the use of swearing in the lyrics of the song 'They Told me it Rained' by Jamie T. The swearing here has been used in a non-aggressive way, therefore it can fall into the 15 category as opposed to the 18. There is also some reference to sexual behaviour in the lyrics, perhaps most appropriate for this audience.

Additionally, the visuals of my music video seem to fall most appropriately into the 15 category. In some scenes, the audience will be able to see violent behaviour where the character becomes distressed. This behaviour is justified by the characters suffering and will be presented in a way that does not condone or glamorise violence. Likewise, the characters drinking problem will be presented as what it is: a problem, as opposed to behaviour which the audience should copy. The characters behaviour here could be deemed as dangerous, so I must ensure that the audience is aware of the misuse of alcohol and negativity of violence. I could make the viewer aware of the age restrictions by placing a 'Parental Advisory' tag towards the beginning, or otherwise, make such information clear in the title of the music video.

Overall, the themes that I will be portraying in the music video, as well as the music itself, seem to be appropriate for a 15+ audience. 

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