Evaluation of Pitch

After reflecting upon the focus group I spoke to regarding my three main ideas, I have decided to produce a music video.

The group consisted of two males and six females; mostly aged around 17. They all have at least a basic knowledge and understanding of media, meaning that their advice and suggestions seemed more reliable in comparison to a group of individuals without this knowledge. Although, I will test the product and samples with a more varied group of individuals in order to gather a generalised opinion of it. My ideology here was that the group that I used for the focus group would be capable of giving me their opinions based more upon the technical elements of production and marketing, as opposed to a naive and inexperienced opinion given from the perspective of someone who hasn't had experience producing their own products. For example, we discussed the technical elements of shooting the footage; from choosing a suitable and appropriate location, to how I could use mine en scene effectively with consideration into how I would source both of these elements. A group of individuals without this technical knowledge may have suggested an idea which is actually not very skilful, or otherwise, too unrealistic to produce. 

After explaining my three ideas, the group seemed to collectively agree that the first idea was the most interesting and achievable. We discussed the unique selling point that the idea presents as opposed to the other two. In addition, all: locations, costumes, props and actors would be easily accessible. Also, the group mentioned that this seemed like the idea I was most passionate about, given that I had thought through a lot of the smaller details and seemed to have developed a very clear idea of what my aims and objectives would be for this project. 

To begin with, I had explained the first idea as though it would be produced into a short film. However, the group pointed out that the footage would work well as a music video. Immediately, I began figuring out which songs would be appropriate for this purpose and there are at least three songs that I think would adhere to Andrew Goodwin's lyric theory, as well as work to create a more impactful project.