Conventions of a magazine advert include:
- Name of artist/band towards the top of the page
- Name of album they are releasing near the artist/bands name
- The main image for the magazine advert will usually be the same as the image on the album cover to ensure brand identity and further promote the digipak - the audience should be able to make a link and identify the advert to/with the digipak.
- Some artists have a specific logo or symbol they use throughout their products. For example, AC/DC also have a specific logo with a lightening bolt in between AC and DC. This allows their fans to easily recognise the band's merchandise from others.
- The record label that the artist belongs to will have its own logo on the advert. This can usually be found at the bottom of the page and will be fairly small in comparison to everything else.
- Artist and label websites, like the record label, will be found on the magazine advert, usually small and near the bottom.
- The release date of the album will always be on the magazine advert because that is its purpose; to inform audiences when they can buy the album. Otherwise, it will say ‘Out Now’ - insinuating that the reader can buy the album anywhere from when the magazine is printed and sold. Sometimes the magazine advert will say something along the lines of ‘includes the single...’ or ‘featuring...’. This is typically used to mention one of the artists best known song to further promote the artist.
- Reviews - on magazine adverts there will be sometimes a rating or review from different companies to show how others rate the album.
- Available at...’ - on some of the magazine adverts it will say ‘available now on iTunes’ or ‘available at (store name)’. This is done to inform the audience of where they can perchance the album. These details are normally found in smaller writing towards the bottom as it would be additional information that the audience needs to be left thinking about once they have read about the album name and release date.
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