Here is a copy of the feedback that I received regarding my ancillaries (digipak and magazine advert) and the first draft of the music video. Overall, the feedback was positive as most people replied by saying that the music video and ancillaries fit the style and standard that I want them to. There were some areas where I can see clear weaknesses in comparison to the areas that people collectively liked. In regards to the professionalism of the music video, two people expressed that they don't think it looks professional. I responded to this by going back into my research and looking at the conventions and examples of other professional music videos to try and further mimic this. Another area that seemed to require improvement was the question asking 'Would you agree that this is an indie music video?'. Three out of the 9 people I asked, disagreed - saying that they don't believe that it does look like an indie music video. Again, I went back to look at my research so that I could modify the music video to adhere better to the recognised codes and conventions of an indie music video.
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