What have you learned from your audience feedback?
Audience feedback has offered me the following things:
- An external point of view of my work
- Constructive criticism of the aspects of my media products
- Guidance on decisions I needed to make
What have you learned from your audience feedback?
I found that obtaining audience feedback was a consistent
element in which I received constructive criticism of my media products. I used
audience feedback as a way to ensure I was fully meeting my target audience
needs. These often included more than just one method. I used SurveyMonkey, written
feedback and filmed feedback as a way of gathering feedback to analyse. I
gathered feedback on my music video and both of my ancillary products. Therefore,
gaining audience feedback on all areas of my final products was something which
I sought to do throughout my coursework. Receiving this gave me inspiration into
how I could change and tweak elements within my products to better fit the needs
of the target audience, making them more appealing to the target audience. The
participants used within these feedback sessions varied between the ages of
17-32, consisting of females and males equally. This age range included both my
targeted audience age, as well as those outside of this targeted age range. I
wanted to gain an understanding of what people of different ages and genders would
enjoy watching so that I could decide upon a specific target audience for my
products. Initially, I used a focus group of four men and five women aged
between 17 and 32 – this was purposefully done to help me understand the three
potential audiences of the three initial ideas that I had. From this, I worked
out who liked what so that I could adapt and choose an idea to suit a clear,
and relatively broad audience.
Initial ideas: Pitch
The pitch of my three initial narrative ideas was presented
to a focus group of males and females between the ages of 17-32. This included
peer members of my media class and two media teachers (one male and one female);
meaning they have an extensive knowledge as to the task at hand. They also have
some understanding of my abilities from AS and were therefore able to suggest an
idea that would play upon my strength as well as challenge my current skills.
From this feedback, I was able to decipher which of the three narrative options
I would be using. At the time I found this very useful, as it was a deciding
factor in which route I would follow with regards to narrative. In the video
below, you can see how I presented my three initial ideas, and the feedback
that I got from them. The feedback that I got was useful as it gave me an indicator
of which idea the audience liked the best. Additionally, it made me realise how
much I’d been subconsciously planning for one of the ideas. The focus group
even pointed out how passionate I sounded about the idea of a teacher suffering
with alcoholism. This is when I realised
that I needed to expand upon this and so I explained more of the details of
ideas I had for this narrative. The focus group discussed the positives and
negatives of these ideas and gave me feedback as to what they believed I could
realistically achieve and even gave me advice on how to do so.
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